1989
Joe Kiani founded Masimo, a global medical technology company known for breakthrough patient monitoring technologies
1998
Joe Kiani founded Willow Laboratories, a health and wellness innovator focused on developing noninvasive patient monitoring and reinventing diabetes care.
2007
Masimo Corporation went public on August 8, 2007. The company’s initial public offering (IPO) involved the sale of 11,916,626 shares at $17.00 per share, raising approximately $202.6 million.
2025
On July 8, 2025, Joe Kiani was appointed CEO of Like Minded Labs, a media technology company based in Santa Monica, California.
Joe Kiani is the founder and Executive Chairman of Willow Laboratories
a health and wellness innovator dedicated to making noninvasive monitoring solutions and reinventing diabetes care. Willow, founded in 1998, is the inventor of rainbow technology and Nutu™.
Healthcare
Contributions
His contributions to healthcare have earned him multiple awards, including the Society of Critical Care Innovation Award, the Robert Wears Patient Safety Award, TIME’s Best Inventions of 2024 for the W1 Medical Watch and Ernst and Young’s Entrepreneur of the Year in Life Sciences. In 2021, he was appointed to the President’s Council of Advisors on Science and Technology where he contributed to the PCAST patient safety report.
Executive Leadership in Innovation and Impact
Kiani is also the Chairman and CEO of Like Minded Labs and Chairman of A Starting Point and Like Minded Entertainment. He founded the Kiani Preserve in the Santa Ynez Valley, which is focused on regenerative farming and debuted its first wine vintage in 2025. Kiani holds a bachelor’s and master’s degree in electrical engineering from San Diego State University and honorary doctorates from SDSU and Chapman University. He remains tirelessly dedicated to improving the lives of patients, their safety and the healthcare system they interact with.
News & Insights
Culture by Design: Building Teams Around a Shared Mission
By Joe Kiani, Masimo and Willow Laboratories founder In the “Finding Purpose in Innovation” series,[…]
Scaling with Soul: How Purpose Keeps Innovation on Course
By Joe Kiani, Masimo and Willow Laboratories founder In business, rapid growth is often seen[…]
Joe Kiani
Founder and Executive Chairman of Willow Laboratories, Founder of Masimo and Patient Safety Movement Foundation, CEO of Like Minded Labs and the Founder of Kiani Preserve.