
joe kiani
Founder and Executive Chairman of Willow Laboratories
Willow Laboratories is a health and wellness innovator focused on developing noninvasive patient monitoring and reinventing diabetes care.
Willow, founded in 1998, is the inventor of Rainbow technology and Nutu and is preparing to commercialize several new innovations.
Before launching Willow, Joe Kiani founded Masimo in 1989, a global medical technology company known for breakthrough patient monitoring technologies. Under his leadership as Chairman and CEO, Masimo grew from a startup in his garage into a publicly traded enterprise with over $2 billion in revenue. Its technologies, including Signal Extraction Technology (SET), are used on more than 200 million patients annually and have helped detect critical congenital heart disease, reduce infant blindness, save lives, and lower healthcare costs.
Kiani continues to champion transformative innovation across healthcare and technology.
He is co-founder, chairman and as CEO of Like Minded Labs, a media technology company reimagining how people connect, communicate, and collaborate. Like Minded Labs recently launched Coresee, a HIPPA- compliant, precision-grade virtual collaboration platform purpose-built for professional workflows that offers high-resolution, persistent workspaces where teams can create, review, and document work with continuity and clarity.
He also serves as Chairman of Clarity, a breast cancer-focused medtech company, and SMS Biotech, which democratizes adult stem cell technologies for human health. He is an investor and board member at CDX Medical Technologies, a pioneer in extracorporeal membrane oxygenation (ECMO) pump innovation; MY01, which is transforming the diagnosis of limb perfusion injuries; and IRAMED, a leader in MRI-compatible patient monitoring and infusion systems.
⧪ 2012
In 2012 Kiani founded the Patient Safety Movement Foundation to unite hospitals, researchers, engineers, executives, doctors and nurses to eliminate preventable hospital deaths. He serves on the board of numerous healthcare institutions including Rady Children’s Hospital.
His contributions to healthcare have earned him multiple awards, including the Society of Critical Care Innovation Award, the Robert Wears Patient Safety Award, TIME’s Best Inventions of 2024 for the W1 Medical Watch and Ernst and Young’s Entrepreneur of the Year in Life Sciences.
⧪ 2021
In 2021, he was appointed to the President’s Council of Advisors on Science and Technology where he contributed to the PCAST patient safety report.

Kiani is also Chairman and CEO of Like Minded Labs and Chairman of A Starting Point and Like Minded Entertainment.

Kiani Preserve
He founded the Kiani Preserve in the Santa Ynez Valley, focused on regenerative farming, with its first wine vintage released in 2025.
Joe is also the founder of “Kiani Family Foundation”







He holds bachelor’s and master’s degrees in electrical engineering from San Diego State University and honorary doctorates from SDSU and Chapman University.
Kiani remains tirelessly dedicated to improving the lives of patients, their safety, and the healthcare system they interact with.
